Advance Internet Selects Reprise Media To Tap Into Emerging Local Search Market

Company Behind the Web's Top Local Destinations Will Harness Reprise Media's Proven Expertise to Drive Traffic to 10 Online Sites

New York, NY, May 17, 2005 - Reprise Media, a full-service Search Engine Marketing firm, was selected by Advance Internet to deploy an integrated and strategic search engine marketing (SEM) campaign. This initiative will help increase visibility and drive traffic to Advance Internet's network of local Web sites, including NJ.com, cleveland.com, OregonLive.com, and NOLA.com, by targeting current consumers and prospects with tailored ads based on their geographic location.

"Reprise Media truly understands how search marketing supports our marketing and sales goals," explains Peter Weinberger, president of Advance Internet. "Advance Internet's web sites are the top local online news and information resources in the markets they serve. Reprise Media's approach to search campaign management, from expansive keyword list development to customization of our listing copy, ensures that we are continuously reaching new consumers, growing our audience and driving results for our advertisers."

The Reprise Process - a holistic, highly scalable campaign development and management methodology - was employed to create a fully integrated search campaign that draws on elements of Advance Internet's multimedia marketing efforts.

"With the Reprise Process, we can take both a focused and forward-thinking approach to the construction and management of our client's search campaigns. This methodology allows us to incorporate the latest search techniques to meet the needs of our clients," states Joshua Stylman, managing partner of Reprise Media. "This kind of flexibility and scalability is evidenced in Advance Internet's campaign, which takes advantage of local search to increase traffic for each of its individual Web sites."

About Advance Internet:

Advance Internet (www.advance.net) is a leading creator of local news and information web sites, created in alliance with over 30 newspapers owned and operated by Advance Publications Inc. Our local web sites, including al.com; cleveland.com; MassLive.com; MLive.com; NJ.com; NOLA.com; OregonLive.com; PennLive.com; SILive.com; Syracuse.com and two specialty web sites, gulflive.com and MardiGras.com, provide consumers with information that is relevant to their day-to-day lives. From breaking news to local sports, travel destinations to weather, dining and bar guides to health and fitness, our web sites are the #1 local online destinations for news, information, jobs, autos, real estate and much more. We offer advertisers the opportunity to be part of an active, dynamic online marketplace.

About Reprise Media:

Reprise Media helps companies significantly and profitably grow their businesses through Search Engine Marketing. Through the Reprise Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media has delivered the value of search to a large and growing client roster, including companies such as PeoplepC, Capital One, Reader's Digest, and Bell South. SearchViews, Reprise Media's Search Engine Marketing blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at http://www.reprisemedia.com.

Note:

Reprise Media and the Reprise Process are service marks of Reprise Media, LLC. All other company names or product names are the trademarks or registered trademarks of their respective owners.

Contact:

Anthony Iaffaldano
Director of Marketing
212.226.0697
anthony@reprisemedia.com

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