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The Princeton Review Selects Reprise Media to Drive Registrations and Increase Traffic Through Search Engine Marketing

Leading Provider of Education Services Utilizes Search to Achieve Marketing and Sales Objectives

New York, NY, August 9, 2004 - Reprise Media, a results-focused, full service search engine marketing firm, announced today that The Princeton Review (Nasdaq:REVU) is using the Reprise Process to increase site traffic and Website registrations. Reprise Media and the Princeton Review first partnered in December 2003, and have recently expanded their program to include additional paid search campaigns for The Princeton Review. This expansion is a testament to the successes of the early campaigns.

"As online marketing has evolved, The Princeton Review has focused on staying smart, results driven and innovative. As search becomes a critical component of our online marketing program, we're seeing very positive results, ones we think reinforce our brand attributes. Reprise Media's search engine marketing expertise, great customer service and leading edge campaign tactics have helped us cost-effectively promote our services while furthering our competitive advantage," said Wendy Elman, Executive Director of Online Marketing, The Princeton Review.

Reprise Media's strategic approach to search, known as the Reprise Process, was a key factor in The Princeton Review's selection of the company. The Reprise Process is a proven campaign development and management methodology that dramatically improves the performance of search engine marketing by leveraging a broad suite of pay per click platforms and uncovering hidden, high value search terms. The company worked closely with The Princeton Review to develop and execute innovative search campaigns that are achieving measurable goals.

"We are thrilled by the opportunity to help The Princeton Review further expand its reach and gain market share in the highly competitive academic industry," said Joshua Stylman, Managing Partner, Reprise Media. "The expansive approach of the Reprise Process has made the difference for these campaigns."

About Reprise Media:

Reprise Media helps companies significantly and profitably grow their business through Search Engine Marketing. Through the Reprise Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media has increased the value of search to a large and growing client roster, including companies such as Champion Mortgage, Reader's Digest, the Princeton Review and Reunion.com Reprise Media is headquartered in New York, with an office in San Francisco. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at http://www.reprisemedia.com.

Note:

Reprise Media and the Reprise Process are service marks of Reprise Media, LLC. All other company names or product names are the trademarks or registered trademarks of their respective owners.

Contact:

Anthony Iaffaldano
Director of Marketing
212.226.0697
anthony@reprisemedia.com