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Reprise Media Expands Senior Management Team, Adding Director of Product Management and Director of OperationsLeading Search Engine Marketing Firm Strengthens its Core Team with Seasoned Industry Veterans.New York City, September 13, 2004 -On the heels of six consecutive quarters of growth, Reprise Media, a results-focused, full service search engine marketing (SEM) firm, announced the expansion of its senior management team today, naming Prashant Desai the company's new Director of Product Management and promoting Dan Brough to Director of Operations. These appointments provide Reprise Media with key veteran expertise in paid search marketing as the company continues on its path of growth and expansion. New Director of Product ManagementAs director of Product Management, Desai will oversee the development of new tools, features and processes Reprise Media will use to evaluate and optimize its clients' Web sites. In this capacity, he will help refine and drive Reprise Media's services in paid search marketing, ensuring that clients' sites will support the goals of their SEM campaigns in order to achieve better results. "Prashant's hire is a big step forward in our ongoing effort to evolve and grow our suite of leading search engine marketing practices," said Peter Hershberg, Managing Partner of Reprise Media. "He is a welcome addition to our team, and his proficiency in search and analytics will be a great benefit to Reprise Media and our clients." Desai comes to Reprise Media with a depth of expertise in agency management, online media planning and search engine advertising from his experience as a founding member of Insight First, Inc., a web analytics firm that was acquired by 24/7 Real Media. At Insight First, Desai was responsible for conducting analysis of market, competitive and consumer trends, strengthening customer relationships and generating new sources of revenue through partnerships. Before joining Reprise Media, Desai oversaw the Web analytics program at Starwood Hotels & Resorts Worldwide, Inc. He has also held business development roles at Information Technology Management, Inc., Rensselaer Polytechnic Institute and Jayana, Inc. New Director of OperationsDan Brough's promotion from Senior Operations Manager to Director of Operations further strengthens Reprise Media's leadership team. In his new position, Brough will play a more prominent role in the Company as well as the processes and infrastructure that support Reprise Media's client relations, by acting as the primary liaison with major search engine vendors, such as Google, Yahoo! (Overture) and FindWhat. Prior to his work at Reprise Media, Brough served as product manager for the paid inclusion program at Ask Jeeves, and developed and implemented online advertising solutions for Hachette Filipacchi New Media on sites such as caranddriver.com, roadandtrack.com and ellemag.com "Dan's promotion comes as a result of the dedication, time and energy he has invested in building our company. As a founding member of the Reprise Media team, he has played a key role in helping us grow exponentially since we opened our doors," Hershberg added. About Reprise Media:Reprise Media helps companies significantly and profitably grow their business through Search Engine Marketing. Through the Reprise Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media has increased the value of search to a large and growing client roster, including companies such as Champion Mortgage, Reader's Digest, the Princeton Review and Reunion.com Reprise Media is headquartered in New York, with an office in San Francisco. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at http://www.reprisemedia.com. Note:Reprise Media and the Reprise Process are service marks of Reprise Media, LLC. All other company names or product names are the trademarks or registered trademarks of their respective owners. Contact: Anthony Iaffaldano
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