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Reprise Media Hires Former Chief Architect of Lycos, Opens Boston OfficeVincent Russo Appointed Chief Technology Officer to Lead Development of Software that Increases Efficiency of Search Engine MarketingNew York, NY, October 26, 2004 - Reprise Media, a results-focused, full service search engine marketing (SEM) firm, today named Vincent Russo as the Company's new Chief Technology Officer (CTO). His hire advances Reprise Media's efforts to build comprehensive search programs tailored to each client's individual goals. Russo's appointment comes as Reprise Media opens its Boston office, which will focus primarily on technology development. In his role as CTO, Russo will lead the continued development of tools that will streamline and automate the construction and management of Reprise Media's SEM campaigns. Russo will also provide guidance on Reprise Media's technology roadmap and help in the ongoing assessment of technology partners. "Search is a complex marketing channel, and as such, every campaign requires a customized approach. Each client has unique objectives, metrics and challenges. The systems that Vince is building upon will enable us to better address their needs and become more results-oriented than ever before," said Joshua Stylman, Managing Partner, Reprise Media. Russo brings to Reprise Media a depth of expertise in building and evaluating search technologies. In his most recent position, he served as entrepreneur in residence at Highland Capital Partners, where he advised on the firm's recent investment in Quigo Technologies. Prior to Highland, Russo served as chief architect for all Terra- Lycos properties, including Lycos, HotBot Search, Quote.com and Tripod. During his tenure at Terra-Lycos, Russo was also responsible for building and rolling out search, billing, service infrastructure and data mining technologies, while managing relationships with major technology vendors such as Portal Software, Akamai, Vignette and Microsoft. "Joining the team at Reprise Media was an easy decision for me. The Company is taking search engine marketing technology in an exciting new direction. Through my previous experience evaluating search companies and their offerings, I've seen everything that's out there. Reprise is taking a truly differentiated approach to this market, and I am excited to continue the development of tools that will address the true complexity of search for our clients," said Russo. "I'm looking forward to the challenges ahead as both a business person and a technologist." "We are excited to bring someone of Vince's caliber and experience to our team," added Reprise Media Managing Partner Peter Hershberg. "The addition of a seasoned CTO with years of search experience demonstrates our ability to hire the industry's best talent. We remain the only SEM firm that was founded and is currently operated by a team of executives who have experience running the world's largest search engines. With Vince on board, no one in the search industry can match our level of insight and experience." About Reprise Media:Reprise Media helps companies significantly and profitably grow their business through Search Engine Marketing. Through the Reprise Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media has increased the value of search to a large and growing client roster, including companies such as Champion Mortgage, Reader's Digest, the Princeton Review and Reunion.com Reprise Media is headquartered in New York, with an office in San Francisco. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at http://www.reprisemedia.com. Note:Reprise Media and the Reprise Process are service marks of Reprise Media, LLC. All other company names or product names are the trademarks or registered trademarks of their respective owners. Contact: Anthony Iaffaldano
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