Technorati Rolls Out “Topics”

Blog search engine Technorati introduced “Topics” – a constantly updating news feature – in a redesign of their homepage yesterday.

According to the Technorati blog, the factors determining which blogs appear in Topics are “Technorati Authority, frequency of posting, use of relevant tags, links to related subject matter and general topicality.”

The new section consists of vertically scrolling news stories that pause when users mouse over them, but with only ten stories appearing on the page, and with a new one appearing about every five seconds, it’s a little difficult to use. Mashable deems the section “useless,” and Read/Write Web wonders if it’s meant to compete with TechMeme but notes an important distinction:

Techmeme acts as a filter for the most important news stories, instead of just a mouthpiece for the top blogs. For now, Technorati’s topics holds little value for me, and I think it would be more of a distraction than a helpful source of information.

Technorati has fallen on hard times recently, with the departure of founder/CEO Dave Sifry and the lay-off of eight staffers last month just the latest in a series of troubles including “technical difficulties, revenue headaches and competition from Google Blog Search,” according to CNET.

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