In this week’s industry news wrap up: Google Chrome 11, examining bounce rates in paid search, Google unveils Groupon competitor, and the results of a 2010 smartphone usage survey.
Chrome 11 Now Available for Download
Google’s browser upgrade includes some bug fixes, integrated translation services, and speech-to-text features. Speech-to-text is especially great for those moments when you are too lazy to actually move your fingers. WALL-E anyone?
Should Your Paid Search Account Care About Bounce Rates?
This article examines bounce rates and things to consider when addressing them. Does that matter in a world where most SEM campaigns are measured based on ROAS or CPA goals?
Google’s Groupon Competitor Goes Live
Google’s Offers promises 50% off or more at the places you’ll love. Signups have begun in 6 cities including SF and NYC (sorry ATL & Boston). How will Google fare in the crowded daily coupon space? Will Groupon live to regret declining Google’s $6 billion offer?
Google Sees Smartphones As Advertising Goldmine
Google conducted survey of 5,000 U.S. adult smartphone Internet users at the end of 2010. The main smartphone uses include Internet browsing (81%), general search (77%), app use (68%), and mobile video consumption (48%). Google found that 72% use their smartphones while consuming other media, with a third while watching TV, and 93% of smartphone owners use their smartphones while at home.
Translated into Googlespeak : “We’re rich!”