Early today, Facebook included a sponsored poll in news feeds, asking, “How likely are you to install a facebook app from a major brand, like Sprite?”
See the screen shot with answer choices, which range from “The Sprite logo sweetens the deal” to “Not in a million years”:
Though it’s unclear how many users took the poll and who’s behind it in the first place (Sprite’s marketing team, trying to decide if investing in a branded app is worthwhile?), results below reveal that 43% of users say they would never install a branded Facebook app. But in second place is the option “If the app is cool, no problem”:
Some of the most popular apps on Facebook are from companies that can integrate their regular functionality into the Facebook experience in a way that’s fun and useful for users. iLike has done this, and Google News today launched an app that may become very popular for the same reason.
On Facebook, branding follows fun and utility – not the other way around. I don’t believe most users would never consider installing a Sprite app if it were truly cool and even useful – it’s just a little hard to imagine what an app like that would look like. Any ideas?