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Reprise Media in the News - 2007

Press Clips

• Google Dips its Toe Into User-Generated Profiles
  12/17/07 ComputerWorld

• Optimize Me: A Reporter's Journey into the World of SEO and SEM
  12/03/07 Ad Age

• Social Network Ads – Too Close, Too Personal?
  11/05/07 AdWeek

• GM floods Net with Malibu ads
  10/21/07 USA Today

• At Last, the Reviews Are in: Wal-Mart Wakes Up to the Power of the People
  7/23/07 Ad Age

• Microsoft Taps Interpublic's Reprise As Search Agency
  6/25/07 Mediapost

• Reprise Media Lands Microsoft Search Marketing Deal
  6/25/07 ClickZ

• Microsoft Taps Interpublic Unit Reprise
  6/22/07 Forbes (AP)

• Yahoo's Panama: Mixed Review
  6/21/07 Red Herring

• Reprise: Small Budgets Pay More With Panama
  6/21/07 WebProNews

• Reprise Report on Panama
  6/20/07 John Battelle's SearchBlog

• Reprise Media: thumbs up for Panama
  6/19/07 DMNews

• Reprise: Panama Still Needs Work
  6/13/07 Mediaweek

• Does Search Get Too Much Credit?
  6/11/07 Mediaweek

• Marketers Try 'Conquesting' -- to Get on Rivals' Nerves
  6/7/07 Wall Street Journal

• Serving Bigger Portions
  6/4/07 Mediaweek

• Buying Clicks to a Tragedy
  5/7/07 BusinessWeek

• Questions For... Joshua Stylman and Peter Hershberg
  4/25/07 Wall Street Journal

• Major Crises Catalyze Interactive News Capabilities
  4/20/07 MediaPost

• IPG Buys Search Marketing Agency Reprise Media
  4/12/07 MediaPost

• The Search Is On: Holding Companies Elevate Role In Media Mix
  4/12/07 MediaPost

• Interpublic to Acquire Reprise Media
  4/12/07 ClickZ

• Interpublic to Acquire Reprise Media
  4/12/07 Direct Magazine

• Interpublic to Buy Reprise Media for Search Strength
  4/12/07 DMNews

• Interpublic to Acquire Marketing Firm
  4/11/07 Associated Press

• Interpublic Group Buys Web Search Marketer Reprise
  4/11/07 Bloomberg

• Interpublic Set to Acquire Reprise Media
  4/11/07 Wall Street Journal

• Interpublic to Acquire Reprise
  4/11/07 MediaWeek

• IPG Buys Search Shop
  4/11/07 AdWeek

• Media Agencies Bulk Up on Search Marketing
  4/11/07 Advertising Age

• Search Engine Optimization Basics
  4/11/07 BusinessWeek Podcast

• Viacom, Yahoo! Deal May Be Snub
  4/11/07 LA Times

• MarthaStewart.com Relaunches As Women's Portal Race Heats Up
  4/10/07 ClickZ

• AOL Launches Private-Label AOL-Only Search Product
  4/9/07 MediaPost

• Google Offers New Way to Buy Internet Ads
  3/21/07 San Jose Mercury News

• Loan Rangers - Supreme Implosion Leads to Web Ad Trouble
  3/12/07 NY Post

• Google Will Fling Open Kimono on AdSense Network
  2/27/07 MediaPost

• Super Bowl ad scores are in
  2/14/07 DMNews

• How Marketers Lost Out to Aggregator Sites After Big Game
  2/13/07 Ad Age
  
  
• For $2.6 Million, Super Bowl Ads Need to Live Longer Than 30 Seconds
  2/9/07 Chicago Tribune
  
  
• How Did Super Bowl Ads Score Online?
  2/9/07 eMarketer
  
  
• Miva Lays Off, Restructures
  2/8/07 ClickZ
  
  
• Paid Search Backs Up Super Bowl Ad Efforts
  2/7/07 MarketingVox
  
  
• Salesgenie.com Super Bowl Ad Generates 10,000 Registrations
  2/7/07 DMNews
  
  
• Super Bowl Ad Winners and Losers
  2/6/07 Internet News
  
  
• Super Bowl Advertisers' Paid Search Results
  2/6/07 iMedia Connection
  
  
• Just An Online Minute... Non-Football Super Bowl Stats
  2/6/07 MediaPost
  
  
• Super Bowl SEO: Who Had The Best Gameplan?
  2/6/07 Search Engine Watch
  
  
• Super Bowl Advertisers Missed Opportunities
  2/6/07 Search Engine Watch
  
  
• Thanks to the Web, the Scorekeeping on the Super Bowl Has Just Begun
  2/6/07 NYTimes
  
  
• Many Super Bowl Marketers Drop The Ball on Search
  2/6/07 AdAge
  
  
• Super Bowl Ad Integration With Search Starts To Click
  2/6/07 MediaPost
  
  
• Advertisers Miss Chance to Blend Offline, Online Marketing in Super Bowl Campaigns: Study
  2/6/07 DMNews
  
  
• Super Bowl Ads Fail To Impress Online
  2/6/07 Federated Media
  
  
• Super Bowl Ads: Can't Please Everyone
  2/6/07 Screenwerk
  
  
• Did Super Bowl Advertisers Convert Point After Attempt?
  2/6/07 HipMojo.com
  
  
• Super Bowl Ads Fall Short of Expectations
  2/6/07 Biz Report
  
  
• Masterfoods Yanks Snickers Ad after Complaints
  2/6/07 MediaBuyerPlanner
  
  
• Salesgenie.com Super Bowl Ad is Rated a "touchdown" by Reprise Media
  2/6/07 SalesGenie.com
  
  
• Super Bowl Ads Fail To Make Online Connection
  2/6/07 iNeedHits SEM Blog
  
  
• Searching For Super Bowl XLI
  2/6/07 Search Engine Land
  
  
• Super Bowl Advertisers Fail to Impress Online and on Social Network Sites
  2/5/07 Read/WriteWeb
  
  
• Marketers Set Up A Screen Play
  2/2/07 USA TODAY
  
  
• Game-Plan For an Online Result
  1/30/07 Financial Times
  
  
• Yahoo to Flip Panama Quality Switch on Feb. 5
  1/24/07 Direct Magazine
  
  
• Yahoo 4Q Profit Tops Analyst Forecasts
  1/24/07 CBS, NY (AP)
  
  
• How Yahoo Blew It
  1/16/07 Wired
  
  
• Toast of the Town: Reprise Media is 2006 Search Agency of the Year
  1/2/07 Mediapost