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Inside Yahoo Panama
Download Reprise Media’s in-depth examination of the “new” Yahoo Search Marketing
In March 2007, Yahoo completed a long awaited update to their search engine marketing system. This update, known throughout the industry as “Project Panama,” was an attempt to improve the overall usability of the system and bring Yahoo’s capabilities in line with market leader, Google. While most of the market has focused on Yahoo’s financial performance in the wake of the release, the changes to Yahoo’s infrastructure may have a more significant impact on the search marketing community.
Learn what every search marketer should know about Yahoo’s new Panama upgrade. Reprise Media has scored nearly every aspect of the system, including:
- Panama's impact on campaign performance
- Changes to the campaign management process
- New user interface elements
- Changes to the API and systems integration
Fill out the form below to request your copy of the report today!
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