Search Engine Marketing (SEM) Glossary - WXYZ
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White Hat SEO
Ethical SEO methods that adhere to rules set by search engines. White Hat SEO is concerned with improving page ranking and increasing traffic by naturally increasing the keyword relevance of a website.
WHOIS
An Internet database providing information on the nameserver, registrar, and contact information for each domain name.
XHTML
Definition goes here.
XML
Standing for Extensible Markup Language, XML is an easily customized programming language which breaks information down into easily catalogued and databased bits of information.
XML Feed
Shopping search engines and engines w/ Paid Inclusion typically accept XML feeds when updating their indexes. These feeds include standard information such as page text, meta tags, linking URLs and so on.
Yahoo!
A popular web portal and directory. For more information see: www.yahoo.com.
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For more information on Reprise Media's search engine marketing services, or to submit a new definition for our glossary please call us at 1-800-218-9476, or send an email
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