Search Engine Marketing (SEM) Glossary - U
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Unique Visitor
An individual Internet user accessing a website over a period of time. The log file for a single unique visitor may show multiple visits, thus the importance of differentiating between “visitor” and “unique visitor” when measuring website statistics.
URL
Uniform Resource Locator: The “address”, or location, of a resource on the Internet.
Usability
The ease of user navigation and comprehension of a website.
User Generated Media
See: Consumer Generated Media.
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For more information on Reprise Media's search engine marketing services, or to submit a new definition for our glossary please call us at 1-800-218-9476, or send an email
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