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Search Engine Marketing (SEM) Glossary - T

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Tagging

Labeling digital content with a set of keywords, for the purpose of categorization and recovery. Tagging is most often used for social bookmarking sites, blog directories, and other user generated media.

Tag Cloud

A list of tag groups displayed in “cloud” formation and in varying font sizes. A tag in larger font denotes a larger or more frequently visited group of tags, whereas a smaller font denotes a smaller or less popular tag.

Target Site Analysis

Analysis of traffic patterns, keyword density, link popularity, and structure, for a specific website.

TCP (Transmission Control Protocol)

The standards that enable one network to translate web data received from another dissimilar network. TCP and IP are the essential components of the Internet.

Technology Costs

Fees for tools and services that support a search marketing campaign, beyond initial media cost. Technology costs may include tracking services, XML spidering tools, bid management software, or any other special solution that helps us better manage a search campaign. Some popular tools include: DART, Atlas, Quigo, and GoToast.

Teoma

A popular search engine that values subject-specific popularity over link popularity in its ranking algorithm. Teoma was purchased by Ask.com late in 2001. For more information, see: www.teoma.com.

Title Tag

An HTML tag defining the title of a page, as displayed at the top of the browser. The title is an important element used by search engines to determine a page’s relevance to a given search query.

TLD (Top Level Domain)

The rightmost extension at the end of a domain name following the dot. Top Level Domains include both Generic Top Level Domains (gTLDs) and Country Code Top Level Domains (ccTLDs).

Tracking Tag

Unique URLs that are assigned to specific keywords and search engines in a campaign. The unique tags are generated by a tracking system such as DoubleClick DART.

Traffic

The number of files served or visitors to a website. Traffic may be measured by hits, impressions, clicks, page views, visitors, unique visitors, or other indications of website activity.

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