Search Engine Marketing (SEM) Glossary - P
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Page Rank
The algorithm used to determine the hierarchy of pages and websites in the search engine index. Devised by Google, Page Rank is a measure of the quality and quantity of traffic, links, visitors, and keyword content of a website.
Paid Inclusion
Service in which advertisers pay a fee (either annual or per-click) to ensure that their pages are included in the index that powers a specific search engine or set of engines. Inclusion is typically accomplished by XML feed. Unline Paid Placement, this tactic does not guarantee specific placement on the SERP. Also known as "Paid Indexing" or "Paid Spidering."
Pay Per Click (PPC)
Standard pricing model in which an advertiser is charged a specific fee each time a user clicks their ad and is transferred to another Website. This is different from the impression based, or CPM (cost per 1,000 impressions) model, which is standard in traditional media and graphical interactive advertising. With Search Engine Marketing, the price per click is often determined by a free-market auction. The higher the bid, the higher the advertiser’s message will appear on the SERP. Some examples of well known Pay Per Click advertising networks are Google’s AdWords network and Yahoo!’s Overture network. Also known as: Pay For Placement (PFP, P4P), Paid Placement.
Phrase Match
An Overture and Google convention that serves creative to your keyword even when a longer, more specific phrase is searched for. This assumes that the original phrases and sequences are kept intactt). Ex: Ads for "tennis shoes" will show for "red tennis shoes" but not "shoes for tennis". Like Broad Match, this technique broadens the reach and voice of a purchased keyword.
Phrase Search
A search for Web pages, content and documents containing a exact sentence or phrase specified by a user.
Podcast
A digital audio file that is distributed through RSS feeds, usually at regular intervals as a radio broadcast.
Post
A time-stamped article published on a blog.
Profit Per Lead (PPL)
The amount of profit generated by a campaign per lead, before media costs are subtracted.
Formula = (RPL - CPL)
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For more information on Reprise Media's search engine marketing services, or to submit a new definition for our glossary please call us at 1-800-218-9476, or send an email
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