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Search Engine Marketing (SEM) Glossary - J

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Java

A cross-platform programming language developed by Sun Microsystems, used to create complex programs that can run on multiple operating systems, for easy Internet distribution.

Javascript

A piece of Java code which can be inserted into an HTML page to enables interactive functionality.

JPEG

A commonly-used file format for images on the internet. JPEG files compress the color depth in photographs, making them smaller and easier to download.

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