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Search Engine Marketing (SEM) Glossary - G
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Ghost Site
A website that is no longer maintained but is still available online.
Google
Currently the world's most popular search engine, with the largest database and arguably the most accurate search results. Launched in 1996 by Stanford grad students Sergei Brin and Larry Page, as a web crawler focused on indexing digitized copies of book in the college library.
Gross Profit
The profit or revenue generated by a campaign or listing before associated costs have been subtracted.
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For more information on Reprise Media's search engine marketing services, or to submit a new definition for our glossary please call us at 1-800-218-9476, or send an email
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