Search Engine Marketing (SEM) Glossary - F
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Flash
Software developed by Macromedia that is commonly used to create animated graphics for websites, games and other desktop presentations.
Flight Dates
The period of time over which a campaign runs.
Footprint
The elements of a web page that affect search engine ranking but are not located on the page itself. Ex: Cached pages, RSS feeds, link-backs, etc.
Forum
An open online discussion space for individuals who share a niche interest.
Frames
An HTML construct that allows multiple windows to appear within one browser. The page may seem to remain static while click behavior causes a specific frame to be updated. Most search engines will not index a framed site or the contents within.
Froogle
Google's shopping comparison engine.
Full-text index
An index containing every word of every document cataloged, including stop words.
Fuzzy search
A search that will find matches even when words are only partially spelled or outright misspelled.
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For more information on Reprise Media's search engine marketing services, or to submit a new definition for our glossary please call us at 1-800-218-9476, or send an email
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