Search Engine Marketing (SEM) Glossary - E
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Effective Profit Per Lead (EPPL)
A measure of the average profit generated by each load, once media costs have been subtracted.
Formula = ((client revenue – media costs) / total # of leads)
Exact Match
Serving an ad message when the user's query exactly matches the paid keyword or phrase. Eg: If an advertiser enters a paid keyword in brackets, like [tennis shoes], the ad will only appear when a user searches on the exact phrase "tennis shoes". Unlike Broad Match or Phrase Match, it will not appear when a user searches on "comfortable tennis shoes" or other related terms.
'Exact Match' is an SEM term specific to Google. The same option on Overture is known as 'Standard Match.'
Excite
A popular full-text search engine. See: www.excite.com.
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For more information on Reprise Media's search engine marketing services, or to submit a new definition for our glossary please call us at 1-800-218-9476, or send an email
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