Search Engine Marketing (SEM) Glossary - E
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Effective Profit Per Lead (EPPL)
A measure of the average profit generated by each load, once media costs have been subtracted.
Formula = ((client revenue – media costs) / total # of leads)
Embedding
Posting content, such as videos or applications, from one social network onto another. Many social networks offer simple cut-and-paste code to users in order to enable this type of sharing.
'Exact Match' is an SEM term specific to Google. The same option on Overture is known as 'Standard Match.'
Exact Match
Serving an ad message when the user's query exactly matches the paid keyword or phrase. Eg: If an advertiser enters a paid keyword in brackets, like [tennis shoes], the ad will only appear when a user searches on the exact phrase "tennis shoes". Unlike Broad Match or Phrase Match, it will not appear when a user searches on "comfortable tennis shoes" or other related terms.
'Exact Match' is an SEM term specific to Google. The same option on Overture is known as 'Standard Match.'
Excite
A popular full-text search engine. See: www.excite.com.
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For more information on Reprise Media's search engine marketing services, or to submit a new definition for our glossary please call us at 1-800-218-9476, or send an email
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