Client Case Study – Financial Services Marketing

Goal: Increasing Brand and Product Awareness Using Search

Challenge

• Shift perception of client as solely a supplemental insurance provider by increasing companies’ awareness of client’s robust B2B policy offerings

Strategy

• Launched a B2B focused paid search campaign to include branded and policy terms (e.g. dental insurance, short term disability insurance
• Additionally, purchased and managed out of the box terms that targeted HR managers and benefit administrators in specific fields (e.g. human resources management, business incentives
• Leveraged strong number of existing business subscribers in creative to attract new companies

Results:

• Reached 682,440 business users
• Drove high response rate of a 3% CTR
• Paused campaign due to overwhelming volume of leads

To request additional case studies, or for more information on Reprise Media’s search engine marketing services, call us at 1-800-218-9476, or contact a Reprise Media representative today.