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Client Case Study – E-commerce Marketing

Goal: Maximizing Revenue with Minimum Offline Support

Challenge

  • Maximize revenue for client’s website and increase online media efficiencies during a weakening economy and heightened competitive pressure from other discount fashion retailers

Strategy

  • Using search data as marketing intelligence, discovered crucial audience segments and dynamically change bids
  • Implemented creative testing to increase response rates more than 20%
  • Restructured campaign to manage 100,000+ of unique SKUs

Results

  • Revenues from search are up more than 25%
  • Decreased click costs 50%
  • 300% increase in average order size

To request additional case studies, or for more information on Reprise Media’s search engine marketing services, call us at 1-800-218-9476, or contact a Reprise Media representative today.