Client Case Study – Beauty and Skin Care Marketing

Goal: Launching Products by Engaging Beauty Influencers

Challenge

• Client needed social media support for dozens of simultaneous product launches, each with different audiences and messaging

Insight

• Beauty bloggers & opinion leaders love “discovering” new trends and products and being the first to share that information to show they’re “in-the-know”

Strategy

• Create targeted networks of category influencers to spread brand messaging to loyal followers and deepen relationships with beauty bloggers
• Develop discoverable social messaging and deploy it where influencers spend the most time
• Conduct language research to understand how beauty products are searched online and incorporate into messaging strategy

Results

• Facebook fan-base exceeded 200,000 fans in 2 month timeframe
• Over 800 industry influencers re-tweet company posts, promotions and coupon links on an on-going basis

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