(Originally published in Advertising Age)
Reprise Media has appointed John Anagnost president, U.S. Mr. Anagnost comes to Reprise Media from Bloomberg LP, where he was head of audience marketing for Bloomberg.com and Businessweek.com. Previously, he was global director-search marketing services at Neo@Ogilvy. Mr. Anagnost will work closely with data and analytics and research resources to help develop new digital tools and processes focused on understanding consumer intent. As part of the Mediabrands Ventures collective, he will assist in the creation of new services and enhancements to current resources within Reprise Media.