Associate Director, Marketplace Development
Mediabrands has evolved the specialist digital practices of Reprise Media, Cadreon, Ansible Mobile and Spring Creek Group into a constellation of data-driven services and enabling technologies called the Mediabrands Audience Platform. The focus is on all addressable platforms – search, display, mobile, social, video, applications and e-commerce.
The Mediabrands Audience Platform improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time.
Summary
Develop, implement and manage media partnerships for the Cadreon Marketplace with a focus on emerging digital channels (Mobile, Social, eCommerce, and Digital Out of Home
Location: New York
Responsibilities
- Negotiate and manage relationships with key media publishers across mobile, social, ecommerce and digital ooh
- Collaborate with the Client Services organization to identify new client-centric opportunities
- Coordinate the implementation and ongoing management of media partners
- Oversee contract negotiation and processing
- Oversee the reconciliation of campaign activity between campaign management and media partners
- Develop new cross-channel offerings and product enhancements; educate teams on capabilities
- Manage day-to-day Marketplace performance and related reporting requirements
Skills & Qualifications
- Strong ability to negotiate inventory deals and terms with media publishers
- Ability to juggle multiple projects
- Ability to manage publishers in a self service model
- Ability to work collaboratively as part of a cross-functional team
- Experience in media sales or business development a plus
- Fundamental knowledge of programmatic buying
- Fundamental knowledge of media optimization, planning, buying and pricing methodologie
- Fundamental knowledge of online media metrics and analysis
- Fundamental understanding of media testing and optimizing to client goals
- Knowledge of data related technologies
- Highly organized with an operational mindset
- Large advertising agency, ad network or publisher experience
It is the Policy of Reprise, a division of the Interpublic Group and the Mediabrands Audience Platform, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.