Account Coordinator

Reprise Media is a results-driven digital marketing agency with expertise in search engine marketing, search engine optimization, and social media marketing. We employ a team of industry-recognized talent and apply an agenda of innovation to produce breakthrough results for our clients.

Purpose

Support the Account team on all initiatives and campaigns.

Location: Los Angeles

Responsibilities

  • Assist in creating production assets for client campaigns
  • Daily bid-management per keyword/ad-group and general pacing of traffic delivery
  • Develop short, compelling creative copy that conforms to search engine specifications and elicits the desired user response
  • Optimize campaigns on an ongoing basis to improve performance
  • Ensure that paid search campaigns are properly launched and maintained
  • Traffic and implement production sheets for search engine partners such as Google, Yahoo! and MSN
  • Set up campaign tracking using partners such as Atlas, SiteCatalyst, Coremetrics, and HitBox
  • Perform quality assurance on active campaigns
  • Maintain daily contact with vendor partners to monitor campaign changes
  • Generate and assemble internal reports, including traffic and backend accountability
  • Careful attention to salient metrics and price points
  • Collaborate with the Account team to develop and execute testing strategies across campaigns
  • Support project-level Account team initiatives on an ad hoc basis

Skills & Qualifications

  • 0-2 years experience working in interactive media (Prior experience at a search engine or interactive advertising agency will be strongly considered)
  • Basic working understanding of the Search Engine Marketing industry, including major players and supporting technology
  • Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
  • Ability to effectively communicate processes and tactics to internal teams
  • Extensive knowledge of Microsoft Excel
  • Strong quantitative analysis skills
  • Bachelor’s Degree
  • Support project-level Account team initiatives on an ad hoc basis

It is the Policy of Reprise, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.