Sketchers, Cars.com, Chevrolet and Hyundai Score Integrated Marketing Touchdowns during Super Bowl XLV

Super Bowl XLV received a record-breaking 111 million viewers, making it one of the most watched telecasts of all time.  But that’s not the only screen people were watching on game day.  Fans enjoyed bonus content on their computers, smart phones and monitored the “buzz” around this year’s hottest commercials on social media platforms.

For a majority of those advertisers, the true impact of Super Bowl Sunday wasn’t felt in the television ratings – it’s online.

Find out which brands took advantage of the integration opportunity, and which ones dropped the ball in the end zone? Select “Download PDF Now” to view this year’s Scorecard. 

Additional research collected from this year’s game, including an expanded look at mobile and social media integration will be posted here in the next few weeks.  

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Register below to receive this year’s Search Marketing Scorecard Whitepaper: an in-depth study with all the stats about the Ad Game within the Big Game, including complete advertiser rankings and play-by-play of the best and worst integrated marketing efforts at this year’s Super Bowl.

• Stats and detailed rankings for the full field of Super Bowl advertisers
• Expert analysis on the trends this year’s winners and losers
• Best practices for clutch cross-channel marketing campaigns

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