Sketchers, Cars.com, Chevrolet and Hyundai Score Integrated Marketing Touchdowns during Super Bowl XLV
Super Bowl XLV received a record-breaking 111 million viewers, making it one of the most watched telecasts of all time. But that’s not the only screen people were watching on game day. Fans enjoyed bonus content on their computers, smart phones and monitored the “buzz” around this year’s hottest commercials on social media platforms.
For a majority of those advertisers, the true impact of Super Bowl Sunday wasn’t felt in the television ratings – it’s online.
Find out which brands took advantage of the integration opportunity, and which ones dropped the ball in the end zone? Select “Download PDF Now” to view this year’s Scorecard.
Additional research collected from this year’s game, including an expanded look at mobile and social media integration will be posted here in the next few weeks.
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