Boost Mobile, Home Away, E*Trade and Google Score Integrated Marketing Touchdowns During the Super Bowl

Companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV, for the chance to build buzz among a projected audience of 90 million viewers.

For a majority of those advertisers, the true impact of Super Bowl Sunday wasn’t felt in the television ratings – it’s online, where buzz is converted to action by millions of interested consumers searching for, commenting on and sharing content about their favorite commercials. Which brands took advantage of the integration opportunity, and which ones dropped the ball in the end zone?

Click here now to receive the Search Marketing Scorecard (PDF, 228K) and find out.

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• Stats and detailed rankings for the full field of Super Bowl advertisers
• Expert analysis on the trends this year’s winners and losers
• Best practices for clutch cross-channel marketing campaigns

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